Why do people choose a particular brand of commercial varieties? The biggest secret of advertising is discovering the motive for buying. Here are some examples of how global brands look for the true reasons for buying their products through trial and error and then use small advertising tricks to boost sales.
Snickers
The first Snickers chocolate bars in Russia appeared in 1992 presented as a snack that can replace a complete meal. For a long time, a consumer from former Soviet Russia could not get used to the fact that they could eat chocolate instead of soup for dinner, and bought a Snickers as a “sweet with tea.” Once the agency BBDO Moscow advertised the product as the real thing for teens who love sweets and do not like soup, the popular bar sales went through the roof.
